Best way to be heard

This morning's post is going to be an open ended question. I've noticed that a lot of blogs are trying different memetic schemes to try and lure people to their site such as ViralLinks and ViralTags. I thought about using these for awhile, but decided not to. They seemed to be a good idea at first, but I think they are too reminiscent of MySpace and the like. The best way to get people to your blog is good content (a.k.a. "pillar content"), thats a no brainer, but what other successful ways do you readers use to get people to your blog?